About Chelle

I've spent my whole career as the person in the room
who sees what's coming, and gets everyone ready for it.

Long before online business, I spent seventeen years in healthcare operations. I ran the scheduling for thirty-two operating rooms, where getting the logistics wrong was not an option. Then I managed projects for a health system's executive team and a school of medicine. Somewhere in there I started an event business, won a handful of awards, and then sold it. It's still running today.

Over the last decade, I've worked inside founder-led businesses, almost always in the seat right next to the founder. I've led teams across operations, client success, and delivery. I've sat between the owner and the COO, CFO, and CMO. I've built teams, and I've led them through layoffs. I've written the words a founder read out loud to her team on the hardest day of her year. And I've asked one simple question about an event I wasn't even running: why isn't anyone selling in this room? That question took the room from $0 to over a million dollars in sales.

All of it taught me one thing: the founders who make it aren't the ones with the best systems. They're the ones who stopped carrying every decision alone.

I don't run one corner of your business. I help you lead the whole thing.
Color portrait of Chelle smiling mid-conversation

In their words

“

It's been over 10 years now and having Chelle behind the scenes has hands down been one of the best investments ever. She is brilliant, kind, quick to offer ideas I would not come up with on my own, and a master at getting the job done. Having her onboard has given me the freedom I desire.

Andee Love
“

Her directness has helped me make decisions faster and orient towards what is real vs. what's in my head.

Megan Taylor

A conversation. Not a commitment.

You don't have to have it figured out to reach out.

Most founders start with “I don’t even know how to explain this” or “I’m so tired of fixing the same team problem.” Tell me what’s going on. I’ll listen, and I’ll tell you honestly whether I’m the right person to help.

Let's talk